The conference call business is one of the most competitive online businesses and here are some inside scoops that may surprise you. Chances are, you found our website by doing a search using some keywords on Google or Yahoo. Appearing in the search results can be very costly. Every time you click on one of the ads, Google is paid a fee by the advertiser. All the conference call companies do the same thing. Interestingly enough, to appear at the top of the search listings can cost upwards of $20 per click. However, if you bid less, you'll appear on the right side of the search results (where our ads are usually located.) Some large conference companies spend over $100,000 per month to advertise on Google and the other search engines. (That's why Google became one of the fastest growing companies in history -- businesses were paying them to get shoppers to their websites!) Well, we view things a little differently than our big competitors. Someone has to pay for those huge ad budgets. Guess who? That's right -- their customers! In contrast, our pay-per-click ad budget is extremely modest. Some months we don't pay more than $500. And because we don't have to generate the income to pay for those big ad budgets, we are able to pass those savings, and low overhead expenses, on to you.
So we may not be the 800-pound gorilla in the room, but we don't want to be. We just want to be a simple conference call service that specializes in great customer service, superior quality, and a management that minimizes costs and maximizes savings for our customers. While our competitors are spending a fortune on advertising, we'll keep relying on our loyal customers to continue making referrals. Word-of-mouth is still the best way to get a new customer! It also happens to be the cheapest!
